Label and brand design for Awamori de Lequio the new awamori brand by the highly awarded bartender Shingo Gokan, head of SG Group.

Awamori is a traditional Okinawan spirit dating back hundreds of years making it the oldest distilled alcoholic drink in Japan. The SG Group blend uses sakura yeast derived from aromatic cherry blossoms which inspired the based colour palette. Blue accents call to mind the ocean and beaches surrounding Okinawa and suggest the refreshing flavour profile of the spirit. The label design dug deep into Japanese and Okinawan culture with features inspired by Shuri Castle, shisa figures and torii gates.